We do not wish to make extra money on you by overcharging you for the advertising. After we agree on the correct advertising for your store we let you pay the advertising and sign agency we utilize directly. We help by first filtering out any advertising that we believe will be costly and ineffective for your event and focus on what we know will work based on our experience doing promotional events and what we believe will work for your unique situation. We want you to maximize the right advertising for the money you spend and not allow you to waste on what is not effective so that you will maximize your sales and profits as well as allow you to have more money to keep pumping into the advertising that is bringing in buying customers to your store. We simply wish to drive sales.